Naming a brand is a unique task to take on. It requires you to research and distill thousands of ideas through the perspective of your audience. The problem is, most marketers don't have time outside of their regular duties to sift through sentiment, definitions, and legal documents in order to find the best fitting name.

Businesses, products, brands and bands, boats and goats, cats and kittens, web domains, hurricanes—Identical names it all so you're never stuck with the wrong one.

B2B. DTC. CPG. WTF. Our expertise spans all industries and acronyms. We’ve worked in advertising, SEO, strategy and creative since the iPhone 1.

Let's engineer the right words to represent your brand, express your ideas, and lead online searches to you. Contact Identical to start seeing things from your audience's POV.

Advisors

We're obsessed with helping brands say all the right things at all the right times. Please contact us

Joe Nafziger
Founder/Creative Director
joe@identicalco.com
Jen Nafziger
Copywriting Director
jen@identicalco.com
Tim Billick, Esq.
Intellectual Property Counsel
Matt Gossman
Information Technology Director
15
Years experience
We cut our teeth at ad agencies and in-house marketing teams. Today, we partner with these types of companies.
240+
Happy clients
We've written brand messaging for billion-dollar corps and local plant stores and happily serve businesses of all sizes.
786,111
Failed attempts
Catching sight of a great brand name can only happen when we stand atop a pile of good ones. Quantity reveals quality.
Company Values
Respect

Uninspired names and long-winded copy are insulting to people spending time with a brand. What we write is a better experience for all.

Curiosity

Whether naming a start-up, rebranding luxury travel, or recording radio for yogurt, we dive deep into subject matter in search of absorbing everything possible.

Vulnerability

Be open to the unexpected and unconventional. Do you think everyone loved the name “Dirty” for a potato chip brand the first time they saw it?

Candor

Being honest and direct with feedback, notes, and critiques keeps us creating smarter work. But it's never an excuse to not be nice.

Gratitude

We're lucky to get to spend time thinking, learning, and helping others bring their ideas to life. There is a shared trust that we cannot appreciate enough.

Distraction

There's a time to focus everything on working the answer, and there's a time to let your subconscious take over while you go play pickleball in the sunshine.