Choosing a New Brand Name: Get Employee Opinions First

If you're a leader, speak last. Especially when it comes to discussing name options for your business, product, or service.

Artificial Intelligence is Too Sane

Dall-E. Midjourney. ChatGPT. There are lots of amazing tools out there, but do they deliver "creative" results?

What Makes a Brand Name 'Sticky'? Psychological Insights into Naming

Having the wrong name for your business can work against you. Here's some things to keep in mind when coming up with new brand names.

Why Pen and Paper Beats Email When it Comes to Getting a Response from Someone

It's 2024. No one wants your email. But here's why a simple, old-fashioned letter might get you the attention you crave.

McDonald's New Restaurant Chain is Actually 40 Years Old

When you're trying to name a brand, remember to check for names your company already owns.

TESS is Dead. Here's the New USPTO Tool to Search Trademarks

You’ve probably used "TESS" if you've tried naming a product or business and wanted to see if someone already had the name.

An Easy Way to Get Almost Anyone to Email You Back

Emailing people you don't know can be intimidating. Here are four copywriting tips that keep them engaged enough to respond to you.

Stop Asking “Why” and What to Ask That Gets Way Better Answers

When trying to understand what caused something to happen, emotions can cloud facts. This simple way to rephrase "why" gives you purer insights from others.